Needing a change of career in 1993, Beverly chose to enroll in a nail technology course offered by a local beauty supply distributor. After completing the course, she connected with a local Merle Norman franchise seeking a nail technician to rent space and provide services. Beverly rented a space just large enough for a nail desk and began offering manicures and gel nails. The business grew rapidly, so within a year Beverly moved into a larger space in a hair salon on Eighth Street. She hired and trained someone to help meet the demand for nail services, and furthered her own training to include waxing and pedicures in order to offer those services.
Desiring an environment that catered exclusively to esthetics and one that would accommodate the huge demand for services, Beverly realized once more that she needed a larger space. A year later she moved into an 800 square foot location in Grosvenor Park Centre with enough space for four nail technicians and two treatment rooms, one for waxing and another for pedicures. By this time Beverly had trained with an Alberta company that was developing its own gel line of products and that needed a distributor and educator. Beverly’s husband founded Can-West Agencies to distribute beauty supplies and set up an education department with Beverly acting as director, to instruct aspiring nail technicians.
During the last ten years the two companies have expanded to employ 22 staff members and now occupy ten thousand square feet, as Beverly’s studio redoubled in size in November 2005. While Can-West distributes esthetic products to clients across the country and into the U.S., Beverly and her team of educators train hundreds of individuals from all over Canada. Beverly’s reputation for quality education has also taken her to the United Kingdom and most recently to the U.S., where she was contracted by a spa wanting to upgrade the skills of their staff. Beverly and her team recognize the importance of education within the industry and work with business owners wishing to train their staff and upgrade their skill levels.
Guests of the Beverly Ashdown Day Spa have come to rely on the commitment to quality provided by the studio’s highly trained, skilled and caring staff, and enjoy a serene, upscale atmosphere where even the smallest of details are taken care of.